Hello o o, can anybody hear me?
I know I know I know, I should have gone to
FreeCreditReport.coooom!
That’s where I shoulda gone,
Coulda got my knowledge on.

Duration : 0:0:31

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Duration : 0:8:22

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The Brief:

Anonymous Content director Patrick Sherman points his satirical lens at lackluster credit with brilliant results for Free Credit Report.com via The Martin Agency. Shot in an energetic documentary style, Good 745 looks at bad credit through the eyes of a pet owner who was desperate to tame her shaggy, out of control and shamefully low credit score.

The Creds:

Client: Free Credit Report
Spots Title: Good 745
Air Date: April 2009

Agency: The Martin Agency
CD: Steve Sage
Sr AD: Pat Wittich
Copywriter: Kevin Dunleavey
Senior Producer: Dan Kaplan
Account Director: Kathryn Leake
Project Manager: Angela Wilson
Asst Broadcast Producer: Travis Smith
Art Producer: Anya Mils
Photographer: Michael Leland

Prod Company: Anonymous Content
Director: Patrick Sherman
EP: Cassie Hulen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair

Prod Service Company: Suneeva
EP(s): Geoff Cornsin, Michi Leok-Stahl
Producer: Kelly King

Editorial: 89 Edit
Editor: Jordan Green
Assistant Editor: Bryant Wang
Producer: Juliet Conti

Post/Effects: Headlight

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to emble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry’s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

For more info visit: http://www.trustcollective.com/portfolio/content/anonymous_fcr.htm

Duration : 0:0:31

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To receive their “free” credit report, you must sign up to pay $14.95 a month.

Consumers already have a legal right to a free credit report.

The Federal Trade Commission warns about scams like this:
“A recent amendment to the federal Fair Credit Reporting Act requires each of the nationwide consumer reporting companies — Equifax, Experian, and TransUnion — to provide you with a free copy of your credit report, at your request, once every 12 months. But there’s only one online source authorized to do so. That’s annualcreditreport.com. Beware of other sites that may look and sound similar.”

Source: http://www.ftc.gov/bcp/conline/edcams/freereports/index.html

Duration : 0:0:28

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Duration : 0:0:31

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Duration : 0:0:30

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Lyrics:

They say a man should always dress up for the job he wants
So why am I dressed up like a pirate in this restaurant?
It’s all because some hacker stole my identity.
Now I’m in here every evening serving chowder and ice tea.

Shoulda gone to free credit report dot com.
I coulda seen this comin at my like an atom bomb,
they moniter your credit and send you email alerts.
So you don’t end up selling fish to tourists in t-shirts.

So I’m waiting on a table and a kid is throwing up.
I’ll probably end up cleaning it that’s just my kinda luck.
I wish I were a banker, had me a better job.
But all my information was stolen by some slob.

Shoulda gone to free credit report dot com.
And then I would have seen if something had been going wrong.
I’d probably be in Cancun, cause I’d be freakin rich.
Instead of making $2 an hour plus some lousy tips.

So my shift is finally over, my work is finally through,
and I’ll probably go to Professor’s and have a beer or two.
I’ll pick up this ol’ guitar and start to sing some songs.
and if the crowd is drunk enough they’ll probably sing along.

Shoulda gone to free credit report dot com.
But it don’t really matter cause I’m taking Jagerbombs.
I’m getting rather hammered tomorrow’s gonna hurt,
and there’s a very good chance I will call in sick for work!

Duration : 0:2:21

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Duration : 0:1:32

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